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Campaigns

Campaigns​

Campaigns

Introducing our comprehensive campaign management solution with AI, designed to supercharge your subscriber engagement. Explore the fundamentals of how campaigns work and how you can use them to grow your business.

Campaign Page​

Welcome to the campaign page to promote a new product, share exciting updates, and nurture leads.

Create Campaign​

  1. Click the 'Create Campaign' tab to launch a successful marketing initiative.
  2. ‘Name’ your campaign to reflect it's purpose and engage subscribers promptly.
  3. Choose ‘Subscribers’ from certain customer segments or your entire list.
  4. Click the ‘Save’ button to save a new campaign and proceed to ‘Campaign View Page’.

View Campaigns​

All the campaigns will be available here. You can view and duplicate any content whenever needed.

note

You will see three tabs here after clicking the view button.

  1. Overview of the campaign.
  2. Receivers of the campaign.
  3. Analytics of a campaign.

Overview of the campaign​

A draft to plan and organize your marketing initiatives with ease!

Campaign Name and Subscribers​

Campaign names and subscribers automatically come from the create page. You can edit here.

Source​

Specify the source where your subscribers come from for precise targeting and segmentation.

Language​

Customize your campaign content to match your language preferences for better engagement.

Channels​

Select communication channels to deliver campaigns, like email or text or both.

Receivers​

Track the number of receivers through channels or languages to understand the campaign’s reach and impact.

Comments​

Add comments or notes to provide additional context or instructions.

Save​

tip

Save all campaign data with a click to store data input.

Archive​

tip

Archive campaigns for future use. easy to access later.

Start date​

Setting up a start date to start immediately or schedule a date.

Sending a Test Email​

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Before launching a campaign, test it by sending an email or SMS to preview.

Input email ID/ contact number as ‘Value’. You can add more channels by clicking (+) sign on the right side.

Receivers:​

Receivers tab is for viewing and managing the recipients of your campaigns.

With Search button you can look for a particular individual or group among receivers by –

  1. Name
  2. Channel
  3. Language
  4. Status

Analytics:​

Analytics represents a report section for detailed insights into the campaign performance.

Here's what you'll discover –

Report of counts of SMS and email sent. Details of email communication .

Sent: The total number of emails sent.

Delivered: The number of emails successfully delivered to recipients' inboxes.

Complaints: Instances where recipients reported issues or complaints regarding the email content.

Transient Bounces: Emails that bounced temporarily due to issues such as a full inbox.

Permanent Bounces: Emails that bounced permanently due to invalid recipient addresses.

Opens: The number of times recipients opened the email.

Clicks: The number of times recipients clicked on links within the email.

Details of SMS –

Sent: The total number of SMS messages sent.

Failed: Instances where SMS messages failed to be delivered.

Opt Out: The number of recipients who opted out of receiving further SMS communications.

List of Campaigns​

Getting back to campaign Page, you will have a list of campaigns to manage all your marketing initiatives efficiently.

Here you'll find –

Name: A distinctive name.

Attached Tags: Attach a tag as a reference to classify and filter campaigns. It comes from subscribers’ section.

Status: Track the campaign in draft mode, processing, paused, actively running, archived or completed.

Ready to Send: Quickly identify campaigns to be sent out to your subscribers.

Start Date: Mention the exact launch date to plan accordingly.

Duplicate: Click the duplicate button to copy for a similar campaign.

View: The view button will take you to ‘view campaign page’.

Campaign AI​

To generate campaigns with AI, you can click on ‘Campaign AI’ and there you will get –

  1. Events
  2. Promotions
  3. Period of the campaign’s activity.